Marty Woodruff | Chief Commercial Officer

 

Marty Woodruff served as the Chief Commercial Officer at Velatura, playing a crucial role in ensuring the commercial success of the organization by developing and executing go-to-market strategies, fostering high-performing sales teams and cultivating enduring customer relationships. His leadership is instrumental in advancing the company’s mission to enhance interoperability, advance health equity, and optimize data quality.

Marty began his career with the organization as Director of Production and Operations, overseeing its data-sharing uses cases and services from development to implementation, making sure the company’s shared services remained fully operational and available. Marty also supervised onboarding for organizations wishing to participate in the statewide health information network. He drove statewide compliance efforts to ensure messages passing through the network are usable, actionable, and conform with standards.

Prior to joining the organization, Marty spent over 25 years at the University of Michigan where cut his teeth in health informatics through a number of diverse roles, ranging from clinical laboratory experience to lean business development and IT. Leveraging this experience, he went on to work as Director of Clinical and Business Operations for Great Lakes Health Information Exchange. In that role, he led the integration of new healthcare delivery and business systems. His subsequent tenure at Allegiance Health further refined his understanding of multidisciplinary practice management and healthcare operations, paving the way for his seamless transition to the world of health information exchange. This comprehensive understanding allows him to champion technology solutions that align seamlessly with clinical workflows and patient needs.

Marty attended Eastern Michigan University where he earned his Bachelor of Science in Technical Writing and holds an MBA from Spring Arbor University.